Jack Dilger · Graphic Designer
Portfolio
Branding, packaging and email marketing for sport and food & drink brands.
ABOUT
Hello, I'm Jack,
I'm a freelance graphic designer and email marketing specialist. I also launched my first business this year - a cramp-reversing electrolyte brand called Cramp Killa.
Building a business solo from scratch has given me hands-on experience of the food and beverage market, especially in sport.
I love all things product design, so if you're looking to build a brand, improve your products, launch new ones or create emails and socials that convert better, drop me an email.
SERVICES
- Branding
- Logo design
- Product & packaging design
- Social post design and planning
- Email design and structure
.webp)
CONTACT
- Emailjtddilger@gmail.com
- LinkedInJack Dilger
- My brandcrampkilla.co.uk
My Brand
What started as a personal quest to solve race-day muscle cramps quickly grew into a full sports nutrition brand. From formula testing and packaging design through to launch, I built Cramp Killa entirely solo - learning Shopify development, storefront design, end-to-end product design and day-to-day content creation along the way.
From concept...
...to the product
Taking sports nutrition design beyond generic gels: bold, functional packaging that stands out in the endurance market.
Bringing the brand to life.
One identity across every touchpoint: packaging, apparel, the online store and performance marketing.
DTC Storefront
Designed and built the Shopify store from scratch, with a buying journey shaped around triathletes and marathon runners.
Visit crampkilla.co.uk →.webp)
.webp)
Social story ads
.webp)
Email Design
Campaigns, launches and automated flows - design, structure and copy.
Hooking subject lines
High-curiosity angles tailored to each audience segment, achieving reliable 45%+ open rates.
Automated flows
Abandoned cart, post-purchase onboarding and replenishment flows that drive revenue hands-free.
Iterative A/B testing
Testing CTA hierarchy, dark vs. light styling and modular layouts to lift click-to-order rates.
.webp)
Recent work
Posters, identities, apparel and campaign graphics for clients and collaborators.
Tailored brand strategy
Every identity, print asset and campaign is built around the client's commercial goals and audience - a distinct look that also does a job.
Craft & execution
Sharp creative direction, careful design and assets built to deliver real commercial results for your brand.
Pricing
Creative Services
Transparent rates for bespoke branding, product design and email strategy.
Day rate